What's the ONE goal?

Getting back to basics.

I interviewed Noah Kagan last week, and to prepare, I listened to a lot of his other interviews. One recurring theme (particularly in this fantastic episode of Tropical MBA) was his focus on defining ONE goal.

At the beginning of the year, I spent some time goal setting. In typical fashion, I casually came up with sixteen different goals I have for the year.

I could defend this and tell you that many of these are small, incremental goals that are probably so small that they don't even need to be stated. But the truth is that I have a hard time declaring a small list of priorities.

I want it all! I want to have my cake AND eat it too!

But I've seen this movie before. When I don't have a short, focused list of priorities, I will jump around day-to-day, week-to-week, and month-to-month to whatever feels the most interesting. It feels random and chaotic – and in my wake, you'll find many half-finished projects that became difficult and were ultimately abandoned.

Read the full essay

Sign up now to read the full essay and get access to all essays (including my personal updates) for subscribers only.

Already have an account? Sign in

Explore life's most powerful questions.

Join my pursuit of questions that help you think, reflect, and live a better life.


Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to Jay's Newsletter.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.